series. The ten parts of the SEO process we will be covering are:
Keyword Research & Selection
Competitor Analysis
Site Structure
Content Optimization
Link Building
Social Media
PPC
Statistics Analysis
Conversion Optimization
Keeping It Up
What is a Competitor Analysis?
Have you ever wondered how a particular competitor always does so much better than you do in the search engines or online overall? A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well.
What Exactly Can a Competitor Analysis Reveal?
This is a very common question because many site owners don't know the lengths that a competitor may have gone to obtain top rankings. The following examples are some of the discoveries I have uncovered in a typical competitor analysis:
By examining a competitor's link structure I have found that many of the links with the most credibility came from websites the competitor actually owned. (Determining the ownership of the domain names required some sleuthing because the whois information was 'private' but ultimately the info became available.) In a couple of cases several of these domains had legitimate websites and this prompted some great ideas for my client to attain more traffic.
