Where many people go wrong is in the arena I deem "Front Door SEO." These areas are the title elements, meta descriptions, and URL naming conventions found within the site, but also within the search engine results. These are the first encounters with a potential site visitor because this is what the search engine results page (SERP) viewer based their initial click on.
Search Optimization Tools, Gone are the days of over-use of keywords in title elements for the sole purpose of ranking. If no one clicks on your link, what was the purpose of a first page ranking in the first place? No pun intended.
Your title element should begin with a targeted term, but also include supporting text. Search engines don't consider "stop words" in title elements, so you're open to bypass the engines concern over exact word usage. Instead of "Acme Bricks, Acme Stone, Acme Tile," take a lighter approach -- for example, "Acme Bricks and Stone from Rock World."
A well-rounded on-page SEO campaign, as well as a sound internal and external linking strategy, will still grant you the ability to rank as well as you did before, and now your title element is a little more personable.
The meta description should follow suit with a compelling description. This isn't a keyword stuffing opportunity. While this description isn't always the chosen snippet by a search engine, it doesn't hurt to make this 180-character segment as compelling as possible.
Search Optimization Tools, Gone are the days of over-use of keywords in title elements for the sole purpose of ranking. If no one clicks on your link, what was the purpose of a first page ranking in the first place? No pun intended.
Your title element should begin with a targeted term, but also include supporting text. Search engines don't consider "stop words" in title elements, so you're open to bypass the engines concern over exact word usage. Instead of "Acme Bricks, Acme Stone, Acme Tile," take a lighter approach -- for example, "Acme Bricks and Stone from Rock World."
A well-rounded on-page SEO campaign, as well as a sound internal and external linking strategy, will still grant you the ability to rank as well as you did before, and now your title element is a little more personable.
The meta description should follow suit with a compelling description. This isn't a keyword stuffing opportunity. While this description isn't always the chosen snippet by a search engine, it doesn't hurt to make this 180-character segment as compelling as possible.
